ThePodcastSisters

Show #075 - Creating An Online Social Community 2 of 2

In this week's Podcast Sisters Podcast,  Krishna talks with Anna discuss how building an online social network community is like building a new town.  Tips on how to inspire community growth and a natural, healthy evolution. Find out how to develop conversation in the right way and deploy your blog, twitter etc. as part a successful engagement strategy. You can listen to Part 1 of this conversation here.

SHOW NOTES

00:00 Introduction - Building and online social media community - Part 2

00:57 Social media community buiding a 'new town'

06:17 Social media strategy - inspiring community growth

08:42 Evolution of community

11:10 Developing the conversation - differences between blogging and Twitter

13:26 A blog as a central hub or a commication tool?

16:16 Starting out and building stages

17:10 Engagement strategies - a new person to a new town

18:30 Conclusion

20:36 End


Additional Resources (as mentioned/reviewed in this episode):

The Engaging Brand Blog 'Social Media Is Like Building A New Town' and Social Media is Like Building A New Town Part 2

Krishna De on Twitter

Anna Farmery on Twitter

Facebook

Google Reader

Flickr

YouTube

Gary Vaynerchuk and John Cass discussion on For Immediate Release

YOUR FEEDBACK

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Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

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Show #074 - Creating An Online Social Community 1 of 2

In this week's Podcast Sisters Podcast,  Krishna talks with Anna discuss recent developments in the online world and how these can be utilised to develop your community. Note the main social media community discussion is in part 2 (Show 075).

SHOW NOTES

00:00 Introduction

01:13 Socialtext

04:02 Wetpaint

07:18 Facebook names

08:34 Blog to eBook RSS ezine

09:49 Registration of blogs with Amazon for The Kindle

12:52 Firefox Wordtracker Labs tool for Firefox (SEO Blogger)

15:27 How to handle pitches by bloggers and authors for social media space

24:28 End

Additional Resources (as mentioned/reviewed in this episode):

Social Text

Wetpaint

Go To Meeting

Facebook

Blog conversion to Ezine, pdf etc - Penny Haynes

Firefox Wordtracker plugin

Amazon Kindle publishing for blogs

Pitching bloggers
Gary Vaynerchuk and John Cass discussion on For Immediate Release

Chris Penn and John Wall - Marketing Over Coffee

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) You can listen to it right here on the website

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?

Podcast Sisters 70 - Twitter Revisited

In this week's Podcast Sisters Podcast,  Krishna talks with Anna  talk about Twitter two years on. They discuss tips on protocol, finding conversations, and tips for participating in the 'twitterverse'.

SHOW NOTES

00:00 Introduction

04:14 Twitter - A business tool or a personal tool?

07:21 What is Twitter and how does it work?

08:38 How do you see what people are tweeting?

10:12 What other applications do people use to view conversations and make tweets?

12:58 How is Twitter used now?

17:11 How do you send, reply and track tweets and direct messages?

21:59 Different ways of using Twitter

24:38 How do busy people find time to do Twitter and Facebook etc

25:36 What is the demographic for Twitter users and how is it changing?

28:36 Is it good or bad that celebrities and politicians are starting to use Twitter?

31:37 How do you find people to follow them and what tools are there?

34:05 Things to remember before you tweet

36:13 How do you find out more about life in the 'twitterverse'?

38:35 Show ends

ADDITIONAL RESOURCES

Follow Krishna on Twitter

Follow Anna on Twitter

Krishna's video's to help you get started on Twitter

Nielsen Research Report on Twitter

TweetDeck

TwitterBerry

Mr Tweet

Twhirl

del.icio.us

Google Reader

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

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Podcast Sisters 69 - Is It Too Late To Join The Social Media Revolution?

In this week's Podcast Sisters Podcast,  Krishna talks with Anna about how to be creative in generating new business opportunities and in problem solving for clients to make your offering attractive to customers and clients. 

They discuss how a recession can provide opportunities for small businesses and focussing on key social media tools to help deliver your message can help make you stand out and build trust and reputation in the marketplace.

SHOW NOTES

00:00 Show Introduction

02:27 Moving Feedburner accounts to Google

Thanks to the following people on Twitter for their comments:

@joescanlon replied: just clicked on "move my feed" took about half an hour to do my one

ann_donnelly replied: I moved mine and you really just need to click a button, but mine are all Blogger blogs, so maybe easier 'cos all Google

Keppie_Careers replied: I moved my feeds - tx to your tweet, I think! No problems. Just clicked and watched.

05:05 Is it too late to join the social media revolution?

05:20 Celebrities joining Twitter

08:08 Is there a level playing field for small businesses and corporates in social media?

08:22 The quality of content

09:57 Monetisation of social media

12:14 The dangers on reliance on free services

16:52 Is their still room for new entrants to start using social media?

23:25 Social media tools and time commitments

26:22 Is social media for everyone?

30:30 Online and offline networking formats and how to use them

37:28 Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?

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Podcast Sisters 68 - Being Creative In A Recession

In this week's Podcast Sisters Podcast,  Krishna talks with Anna about how to be creative in generating new business opportunities and in problem solving for clients to make your offering attractive to customers and clients. 

They discuss how a recession can provide opportunities for small businesses and focussing on key social media tools to help deliver your message can help make you stand out and build trust and reputation in the marketplace.

SHOW NOTES

00:00 Introduction

01:31 Review - Shoutouts

David Jones The Inside PR Podcast

PR Works Blog

Neville Hobson and Shell Holtz

Chris Ritke - Project Thingy 

Hjörtur Smárason Marketing Safari

06:43 Pride in your business

19:49 Being creative in business generation during recessionary times to create new business and customer loyalty

26:39 How can you make your offering more attractive 

33:25 Tools for creativity

46:59 Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?

Podcast Sisters 67 - How Industry Awards Can Raise The Profile Of Your Brand

In this week's Podcast Sisters Podcast,  Krishna talks with Heather about her recent success in winning the Dell Global Small Business Excellence Award and how entering for awards can raise the profile of your business.

You can even see a video of Heather being interviewed by Dell about what the awards means for her at the end of this post.

SHOW NOTES

00:00 Show introduction

00:59 Shoutouts: Copyright Licensing - OurFirstDance.com

04:14 Heather's Award

08:43 Why should we consider entering awards?

12:49 Raising the game

22:27 Leveraging an award

30:38 Awards for others

37:29 Other third party endorsements

43:50 Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

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What's this?

Podcast Sisters 66 - Using Squidoo To Make Money Online

This week's Podcast Sisters Podcast,  Krishna talks with Paul Duxbury about using Squidoo.com to extend your presence online and create niche resources.

SHOW NOTES

00:00 welcome to the show

02:26 What is the best way to generate traffic?

07:54 What is Squidoo?

13:24 How to decide what the theme of you Squidoo page/lens should be

17:24 How to come up with ideas for content of the lens

19:02 Localising product pricing 

21:56 How to display the top items and best sellers form Amazon and E-Bay on your Squidoo lens

24:37 SEO and customer reaction to obtaining 'best prices'

26:41 Interaction on your Squidoo lens

29:16 Sharing comments and promoting causes

34:32 Keeping your Squidoo lens content topical and upto date using a Twitter feed

38:37 Other tools, keyword focus, Squidoo groups, lens rolling and choosing your niche

44:10 Making money and promoting through Squidoo lenses and other social media tools

48:39 Paul's top 3 tips to get started with Squidoo

57:17 If Paul were to start over what tips does he have for us

60:29 Contact and Resources

64:34 Show ends

ADDITIONAL RESOURCES

Paul Duxbury's Christmas Toy Store

Follow Paul Duxbury on Twitter

Squidoo Groups

Reddit

Pingler

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

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What's this?

Podcast Sisters 65 - Project Management

This week's Podcast Sisters Podcast,  Krishna and Heather share their views on online project management tools and their use for effective client project management and team collaboration.

SHOW NOTES

00:00  Introduction

01:14  Shoutouts to The Baby Boomer Entrepreneur; Marketing Over Coffee; Street Smart Marketing; Wonderful Web Women; emmaspigs.co.uk

05:34  How to add photos to Facebook

13:54  Project Management for client projects and team collaboration

22:20  Why consider using project management software?

35:52  Our preferred choices of project management software

40:58  Exploring and example of how you might deploy a project management tool in a business

50:43  Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

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Podcast Sisters 64 - Online Identity Fraud

This week's Podcast Sisters Podcast,  Krishna and Heather discuss issues around the theft of your online identity and copyright infringement.

SHOW NOTES

00:00  Introduction

03:10  Podcast Review: Our First Dance (David John Frank Breese the podcaster confirms after the show that  he ha a LEOL (Limited Online Exploitation License) from the MCPS- PRS Alliance

14:37  Your LinkedIn Profile: Infringement of copyright

18:48  Why is copy theft important

35:14  Emma - an email bulk mailing tool

37:08  Listener feedback and Squidoo

39:06  Conclusion and contact information

40:10  Show ends

Copyright and production rights of the music extracts referred to in this episode remain with the original authors and performers.  Segments used here are by way of review only of the services of Blip.fm.  For our discussion and review of blip.fm please refer to The Podcast Sisters Show 60.

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

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Podcast Sisters 63 - How A Builders Merchant Can Use Web 2.0

This week's Podcast Sisters Podcast episode Krishna and Heather discuss a case study how a builders merchant can use online  marketing and social media to develop grow their business.

SHOW NOTES

00:00 How a Builder's Merchant Can Use Online Marketing - A Case Study

09:13 Case study - Trade supplier of specialist building supplies

12:22 Setting up a blog

16:10 Using videos

24:08 Create an interactive e-commerce site

26:48 Integrate mobile marketing

29:25 Comment and write articles

31:06 Set up a store on E-Bay

40:48 Show ends

REFERENCES AND RESOURCES

Zack Exley

The English Cut - Example of blog for specialist service provider

Will it Blend - Example of using of video to promote your business or product

The Podcast Sisters previous show on e-commerce, show 057

Mobile Marketing Association

Krishna's Biz Growth Live Show 27 July 2008 on Mobile Marketing

Ebay

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

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