ThePodcastSisters

Podcast Sisters 71 - Creating, Delivering And Sharing Online Presentations

In this week's Podcast Sisters Podcast,  Krishna talks with Anna  talk creating, delivering and sharing your presentations online.

SHOW NOTES

00:00 Introduction to this weeks show

01:39 Finding time for social media

04:46 Presentations and the importance of a compelling start

10:47 Making your introduction and content relevant and engaging for the audience

13:18 Principles of public speaking and importance of preparing relevant content

15:27 What is the message and feeling you want the audience to leave the room with?

15:55 Being flexible in adjusting content live 'on stage' to match audience expectations

18:12 Build confidence in yourself, develop your style and express passion in your subject!

21:50 Putting a presentation together - title, order content, storyboarding, use of images and animation effects

25:09 Use of text and bullet points

29:27 Handling nerves and speaking without slides

32:33 Closing a presentation

34:38 Sharing your content

38:07 Additional resources 

44:51 Show ends

ADDITIONAL RESOURCES

Slideshare

Basecamp

iStock photo

Sribd.com

Flickr.com

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

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What's this?

Podcast Sisters 70 - Twitter Revisited

In this week's Podcast Sisters Podcast,  Krishna talks with Anna  talk about Twitter two years on. They discuss tips on protocol, finding conversations, and tips for participating in the 'twitterverse'.

SHOW NOTES

00:00 Introduction

04:14 Twitter - A business tool or a personal tool?

07:21 What is Twitter and how does it work?

08:38 How do you see what people are tweeting?

10:12 What other applications do people use to view conversations and make tweets?

12:58 How is Twitter used now?

17:11 How do you send, reply and track tweets and direct messages?

21:59 Different ways of using Twitter

24:38 How do busy people find time to do Twitter and Facebook etc

25:36 What is the demographic for Twitter users and how is it changing?

28:36 Is it good or bad that celebrities and politicians are starting to use Twitter?

31:37 How do you find people to follow them and what tools are there?

34:05 Things to remember before you tweet

36:13 How do you find out more about life in the 'twitterverse'?

38:35 Show ends

ADDITIONAL RESOURCES

Follow Krishna on Twitter

Follow Anna on Twitter

Krishna's video's to help you get started on Twitter

Nielsen Research Report on Twitter

TweetDeck

TwitterBerry

Mr Tweet

Twhirl

del.icio.us

Google Reader

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

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What's this?

Podcast Sisters 68 - Being Creative In A Recession

In this week's Podcast Sisters Podcast,  Krishna talks with Anna about how to be creative in generating new business opportunities and in problem solving for clients to make your offering attractive to customers and clients. 

They discuss how a recession can provide opportunities for small businesses and focussing on key social media tools to help deliver your message can help make you stand out and build trust and reputation in the marketplace.

SHOW NOTES

00:00 Introduction

01:31 Review - Shoutouts

David Jones The Inside PR Podcast

PR Works Blog

Neville Hobson and Shell Holtz

Chris Ritke - Project Thingy 

Hjörtur Smárason Marketing Safari

06:43 Pride in your business

19:49 Being creative in business generation during recessionary times to create new business and customer loyalty

26:39 How can you make your offering more attractive 

33:25 Tools for creativity

46:59 Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?

Podcast Sisters 67 - How Industry Awards Can Raise The Profile Of Your Brand

In this week's Podcast Sisters Podcast,  Krishna talks with Heather about her recent success in winning the Dell Global Small Business Excellence Award and how entering for awards can raise the profile of your business.

You can even see a video of Heather being interviewed by Dell about what the awards means for her at the end of this post.

SHOW NOTES

00:00 Show introduction

00:59 Shoutouts: Copyright Licensing - OurFirstDance.com

04:14 Heather's Award

08:43 Why should we consider entering awards?

12:49 Raising the game

22:27 Leveraging an award

30:38 Awards for others

37:29 Other third party endorsements

43:50 Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?

Podcast Sisters 66 - Using Squidoo To Make Money Online

This week's Podcast Sisters Podcast,  Krishna talks with Paul Duxbury about using Squidoo.com to extend your presence online and create niche resources.

SHOW NOTES

00:00 welcome to the show

02:26 What is the best way to generate traffic?

07:54 What is Squidoo?

13:24 How to decide what the theme of you Squidoo page/lens should be

17:24 How to come up with ideas for content of the lens

19:02 Localising product pricing 

21:56 How to display the top items and best sellers form Amazon and E-Bay on your Squidoo lens

24:37 SEO and customer reaction to obtaining 'best prices'

26:41 Interaction on your Squidoo lens

29:16 Sharing comments and promoting causes

34:32 Keeping your Squidoo lens content topical and upto date using a Twitter feed

38:37 Other tools, keyword focus, Squidoo groups, lens rolling and choosing your niche

44:10 Making money and promoting through Squidoo lenses and other social media tools

48:39 Paul's top 3 tips to get started with Squidoo

57:17 If Paul were to start over what tips does he have for us

60:29 Contact and Resources

64:34 Show ends

ADDITIONAL RESOURCES

Paul Duxbury's Christmas Toy Store

Follow Paul Duxbury on Twitter

Squidoo Groups

Reddit

Pingler

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?

Podcast Sisters 64 - Online Identity Fraud

This week's Podcast Sisters Podcast,  Krishna and Heather discuss issues around the theft of your online identity and copyright infringement.

SHOW NOTES

00:00  Introduction

03:10  Podcast Review: Our First Dance (David John Frank Breese the podcaster confirms after the show that  he ha a LEOL (Limited Online Exploitation License) from the MCPS- PRS Alliance

14:37  Your LinkedIn Profile: Infringement of copyright

18:48  Why is copy theft important

35:14  Emma - an email bulk mailing tool

37:08  Listener feedback and Squidoo

39:06  Conclusion and contact information

40:10  Show ends

Copyright and production rights of the music extracts referred to in this episode remain with the original authors and performers.  Segments used here are by way of review only of the services of Blip.fm.  For our discussion and review of blip.fm please refer to The Podcast Sisters Show 60.

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

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Podcast Sisters 63 - How A Builders Merchant Can Use Web 2.0

This week's Podcast Sisters Podcast episode Krishna and Heather discuss a case study how a builders merchant can use online  marketing and social media to develop grow their business.

SHOW NOTES

00:00 How a Builder's Merchant Can Use Online Marketing - A Case Study

09:13 Case study - Trade supplier of specialist building supplies

12:22 Setting up a blog

16:10 Using videos

24:08 Create an interactive e-commerce site

26:48 Integrate mobile marketing

29:25 Comment and write articles

31:06 Set up a store on E-Bay

40:48 Show ends

REFERENCES AND RESOURCES

Zack Exley

The English Cut - Example of blog for specialist service provider

Will it Blend - Example of using of video to promote your business or product

The Podcast Sisters previous show on e-commerce, show 057

Mobile Marketing Association

Krishna's Biz Growth Live Show 27 July 2008 on Mobile Marketing

Ebay

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

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Podcast Sisters 62 - Traditional Offline And Online Marketing Tips

This week's Podcast Sisters Podcast, we discuss traditional offline and online marketing tools and tips.

Krishna and Heather share some of the online and offline marketing strategies they use in their business.

SHOW NOTES

00:00 Traditional Marketing Tools and Tips

05:55 Offline tools and integration with online tools

10:02 Basics of your traditional business card - tips to build your brand

13:25 What to include and exclude on your card

16:32 Maximising impact with Moo .com cards

18:03 Attracting attention from journalists

22:43 Radio stations and journalists

24:13 Traditional versus new media advertising - emerging trends

30:20 Word of Mouth Marketing - Networks, influencers, how to create adoring fans for your brand

35:22 Examples of how to raise brand awareness without a large marketing budget

42:10 Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?
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Free Marketing Resources For Coaches

I know a number of our listeners to The Podcast Sisters are coaches. You might not be aware that I also host a podcast series for coahces and HR professionals and that I interviewed Hannah McNamara, author of Niche Marketing For Coaches recently about the difference between coaching and mentoring.

Hannah has today launched a promotion to accompany her book - yes she is looking to increase sales of her book, but she is collaborating with people in her network who also have expertise and resources that will assist you in attracting more leads to your coaching practice.

HOW THE PROMOTION WORKS

If you order your copy of Niche Marketing for Coaches by Sunday 14 September 2008 you will get access to the free resources.

The book covers how to identify your coaching niche, marketing tips and how to set your coaching rates.

You must purchase the book from Hannah's website which you can access HERE - bonuses are not available if you buy the book from any other source.

You will receive an automated email asking you to confirm your registration. It is essential that you confirm using the link in the email otherwise you will not be able to access your bonuses.

When you have confirmed, you will receive another email containing a link to a page containing information on how to claim your bonuses.

You can find out details of the bonuses HERE - yes I've provided a really valuable bonus all about online press releases to attract more media attention and more clients.

Boost Your Business With Online Video

You have no doubt seen the proliferation of video's on the web this year and probably noticed how impactful they are in bringing your brand to life.

Heather has actually made a recent purchase of a Flip Video which she enjoys using to capture video's on her travels and she also uses them on her main website.

But what if you are camera shy or don't have the excitement of a Wiggly Wiggler's backdrop to share with your community?

You don't have to have to create video with you as a talking head - you can be inventive with the backdrop you choose, record your voice alongside a screen capture or create a PowerPoint slide presentation and do an accompanying voiceover.

I've been doing this kind of video for about 3 years and have used online video for lead generation and delivering online study programmes about personal branding and marketing strategies.

If you are not sure where to start, friend of the Podcast Sisters (and a previous guest) Leesa Barnes has a three minute video on what to look for when choosing video capturing software. And while you on that page you can find other video's she has done on her blog. Access the video HERE.

Do let us know what questions you have about creating video online and we'll see what we can do about covering your questions on a future podcast.

NOTE: Leesa's video is a primer for a virtual seminar she is hosting on 23 and 24 July 2008 about how to boost your business using video. If you are interested in that course, make sure you scroll down the page and enter in the VIP code (VID 723) so that you will get into the virtual training for just US$20).