ThePodcastSisters

iQ Content Online Marketing Bootcamp: Dublin 22 - 24 April 2008

As I mentioned on The Podcast Sisters show we recorded this evening, if you are in the Dublin area between the 22-24 April 2008, I highly recommend that you check out the details of the forthcoming Online Marketing Bootcamp being hosted by iQ Content. Read on to find out how to avail of a 10% discount on the registration fee.

The online marketing bootcamp includes workshops on the following areas:

• Search engine marketing 202: More advanced techniques for enhancing your website's search engine visibility
• Content strategy: Getting your content mix right to drive traffic, engage customers and increase conversions
• Writing for the web 101: Creating great content – the fundamental techniques
• Writing for the web 202: Beyond the basics – writing to convert and persuade
• Accessibility for web managers: Planning, procuring, delivering and maintaining an accessible website
• Information architecture that works: Essential techniques for structuring and organising your website
• Killer web applications: Designing usable and effective web applications
• Personas – Getting into the head of your customers: Tools and techniques for understanding your customers
• Practical user testing: Planning, conducting and reporting on user tests
• Web analytics 101: Fundamental techniques for measuring the success of your website
• Web analytics 202: More advanced techniques for measuring the effectiveness of your website
• Website healthcheck: How to evaluate the effectiveness of your website and benchmark it against your competitors
• Kick-start your web strategy: Defining and implementing an effective online strategy
• Web governance: Getting your organisation organised – people, teams and processes
• Web project management: How to deliver a successful web project
• Email marketing: Planning, creating and delivering effective email newsletters
• Online advertising: Conceiving, creating, implementing and measuring an effective online advertising campaign
• Search engine marketing 101: Driving more traffic to your website – the fundamental techniques.

You can attend for 1 day, 2 days or 3 days and as I'm speaking at the event, you can use the special code I've been given by the event organisers and can therefore avail of a 10% discount - please note this is not an affiliate link - I asked the organisers if my community of readers could benefit in some way and am delighted that they made this discount available.

All you need to do is put in the code 'speaker' when making your booking.

I'm speaking at the session on the Wednesday afternoon - the iQ FutureNow Seminar where we'll be covering emerging trends and technologies that you need to start thinking about. Do let me know if you plan to be there won't you. I'm trying to clear my calendar as much as I can as  know the content that will be covered at the online marketing bootcamp will be outstanding.

Social media experts share their personal success stories

This week on The Podcast Sisters, we will be talking about using video online in your blogs and on your websites.

Earlier this week, Sherman Hu, who is fantastic at online video, and some of the speakers from the forthcoming Social Media Telesummit (that Anna and I are both speaking at) did a preview call with Leesa Barnes for the programme. Leesa turned the tables on us and wanted to hear about our success stories.

Details of the social media training programme can be found here - make sure you check out the special offer too.

What I did not anticipate is that Sherman recorded a video of the live event - so as we will be talking about video this week I thought it would be interesting for you to see one example of video in practice.

Sherman posted the video's on Blip.tv, however as with all the best social media marketing sites, you can access the code and add it to your own blog or podcast - which I have done below.

(If you prefer to access the audio of the social media training call preview, you can do so here.)

So get ready to hear about the successes (what's also interestng is that we define success differently)that some of the worlds experts in social media have attained for themselves:

- Sherman Hu talks about how he uses social media to fit work into his family life (and not the other way around)

- Darren Barefoot shares how he has been able to move from Canada to europe and still serve his clients

- Paul Colligan shares his strategies for affiliate marketing using social media and how he rises above the crowd in the search engines

- Krishna De (me) shares how social media has ensured she gets onto the first page of Google when her name has 11,300,000 entries for it - all of which means she has been able to attract the attention of main stream media and more clients (if you are interested in my success with social media, then go straight to the begining of part 3)

- Karen Hoegh shares how children are benefiting from her social media tool and the great career she has been able to create.

Part 1 of the social media training programme preview

Click To Play

Part 2 of the social media training programme preview

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Part 3 of the social media training programme preview

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Part 4 of the social media training programme preview

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What's Your Story?

Have you ever listened to a podcast or read a blog post where the speaker or author has been so magnetic that you are able to retain and recite what you learned to others?

The chances are that the facilitator or speaker used stories in sharing their tips and advice with you. Story telling in building your corporate brand, your employer brand, your internal brand or your personal brand is a great way to facilitate engagement with your brand.

I am delighted that Kevin Kelly, author and speaker on the subjects of leadership and motivation will be joining me on Monday 11 February 2008 at 1pm ET/ 6pm Ireland and the UK to discuss with me the art of story telling.

We will be covering how to get clear about your personal story that supports you in building your personal brand and reputation so that you can attract more clients and the career opportunities you are looking for.

You can join me by registering at Biz Growth Live - it is free to attend and I will be podcasting an extract of the conversation in a few weeks time (the full recording is only available to members of our membership programme the Biz Growth Gym launching this Spring).

If you have a question about how to develop your brand story, you can leave your questions here, email me or post your questions to our Biz Growth Live question desk.

Show # 20 - Corporate Podcasting

In this week's audio show, we share strategies we teach our clients to support them in enhancing employee engagement, embedding training and development, effective project management and leading change programmes all using corporate podcasts.

Get ready to take notes so that you too can use corporate podcasting as a medium to enhance your communication plan.

Join us over at the Podcast Sisters Facebook group to discuss this week's show and also do give us feedback and share ideas for future shows that will deliver value to YOU. You can also send us an email to podcast.sisters@googlemail.com.

If you want to know more the strategies we shared on the show and how to apply them in your business, contact Krishna De or Anna Farmery

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5 Best Learnings of my Blogging and Podcasting

I cannot tell you how much I have learned from blogging and podcasting - but here are my 5 top thoughts

1. You can learn so much from reading and listening to the thoughts of others. Now I can tune into ideas from around the world which has expanded my knowledge and my understanding of cultural differences. Before I was insular to my local community.
2. By starting a conversation people add to your thoughts, build on them and help you develop as a person quicker. There really is wisdom in crowds.
3. That none of the technology is difficult, even for a non geek myself. It may have many jargon words but they are much easier than they sound! Do not be scared of having a go...you will be surprised at how easy many of these tools are.....
4. How giving and sharing the community is - each time that I have not known how to do something, someone has helped me. People want to help, I now know just to ASK.
5. It has helped me to take feedback much more constructively. People disagree, people have different points of view - when it first happened it felt awful, now I understand that the power is in the differences and I have learned to enjoy the discussion.