I like to bring you research into the latest trends. The internet is not necessarily about changing habits - getting news - it is about how we get it, it is the communication tool. This does not mean news is not required just a communication vehicle that is suitable for today's generation. I have just seen this consumer research by Andrew Lipsman at ComScore
"I guess the real question for me was: “Are young people not
reading the news at all?”... I get my news primarily online. The Internet allows me to
choose multiple sources, get varying points of view, and consume large
quantities of news in short periods of time. So I decided to test the
premise that young people weren’t getting their news at all by
analyzing some comScore data. I compared young people’s Internet news
consumption habits with other age groups, and this is what I found:

As you can see, nearly the same percentage of 18-34 year olds
(59%) are reading news online each month as 35-54 year olds (61%). Not
only that, but they are also going online to get their news nearly as
many times each month (12 visits) as 35-54 year olds (13 visits).
So it’s not that young adults aren’t reading the news, they’re just
doing it online instead of in newspapers. Maybe they prefer the
Internet because it provides a quicker, easier and more comprehensive
news experience. Or maybe, like me, they just don’t like to get ink on
their fingers."
For small business the implication is understanding who your consumer is, and in which spaces do they hang out. Then go and reach out to them, not by selling your product but by understanding their problem.
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