ThePodcastSisters

Podcast Sisters 70 - Twitter Revisited

In this week's Podcast Sisters Podcast,  Krishna talks with Anna  talk about Twitter two years on. They discuss tips on protocol, finding conversations, and tips for participating in the 'twitterverse'.

SHOW NOTES

00:00 Introduction

04:14 Twitter - A business tool or a personal tool?

07:21 What is Twitter and how does it work?

08:38 How do you see what people are tweeting?

10:12 What other applications do people use to view conversations and make tweets?

12:58 How is Twitter used now?

17:11 How do you send, reply and track tweets and direct messages?

21:59 Different ways of using Twitter

24:38 How do busy people find time to do Twitter and Facebook etc

25:36 What is the demographic for Twitter users and how is it changing?

28:36 Is it good or bad that celebrities and politicians are starting to use Twitter?

31:37 How do you find people to follow them and what tools are there?

34:05 Things to remember before you tweet

36:13 How do you find out more about life in the 'twitterverse'?

38:35 Show ends

ADDITIONAL RESOURCES

Follow Krishna on Twitter

Follow Anna on Twitter

Krishna's video's to help you get started on Twitter

Nielsen Research Report on Twitter

TweetDeck

TwitterBerry

Mr Tweet

Twhirl

del.icio.us

Google Reader

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

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Podcast Sisters 69 - Is It Too Late To Join The Social Media Revolution?

In this week's Podcast Sisters Podcast,  Krishna talks with Anna about how to be creative in generating new business opportunities and in problem solving for clients to make your offering attractive to customers and clients. 

They discuss how a recession can provide opportunities for small businesses and focussing on key social media tools to help deliver your message can help make you stand out and build trust and reputation in the marketplace.

SHOW NOTES

00:00 Show Introduction

02:27 Moving Feedburner accounts to Google

Thanks to the following people on Twitter for their comments:

@joescanlon replied: just clicked on "move my feed" took about half an hour to do my one

ann_donnelly replied: I moved mine and you really just need to click a button, but mine are all Blogger blogs, so maybe easier 'cos all Google

Keppie_Careers replied: I moved my feeds - tx to your tweet, I think! No problems. Just clicked and watched.

05:05 Is it too late to join the social media revolution?

05:20 Celebrities joining Twitter

08:08 Is there a level playing field for small businesses and corporates in social media?

08:22 The quality of content

09:57 Monetisation of social media

12:14 The dangers on reliance on free services

16:52 Is their still room for new entrants to start using social media?

23:25 Social media tools and time commitments

26:22 Is social media for everyone?

30:30 Online and offline networking formats and how to use them

37:28 Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?

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Podcast Sisters 62 - Traditional Offline And Online Marketing Tips

This week's Podcast Sisters Podcast, we discuss traditional offline and online marketing tools and tips.

Krishna and Heather share some of the online and offline marketing strategies they use in their business.

SHOW NOTES

00:00 Traditional Marketing Tools and Tips

05:55 Offline tools and integration with online tools

10:02 Basics of your traditional business card - tips to build your brand

13:25 What to include and exclude on your card

16:32 Maximising impact with Moo .com cards

18:03 Attracting attention from journalists

22:43 Radio stations and journalists

24:13 Traditional versus new media advertising - emerging trends

30:20 Word of Mouth Marketing - Networks, influencers, how to create adoring fans for your brand

35:22 Examples of how to raise brand awareness without a large marketing budget

42:10 Show ends

YOUR FEEDBACK

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?
or copy the address in the field below to your podcast software:

Podcast Sisters 60 - Social Media For Farmers And Rural Businesses

This week's Podcast Sisters Podcast, Krishna and Heather discuss Heather's learnings from her time studying for her Nuffield Scholarship which is exploring the opportunity for the adoption of Web 2.0 and Social Media in rural businesses and farming communities

Show Notes

00:00 Introduction -  Reader's questions

02:36 Issue with Facebook virus

07:29 Twitter issues - use of Auto Follow

08:54 Using Twitterific (Mac) and Twhirl (PC)

10:52 Social media and using a  preferred method of contact

13:31 Blip.fm music channels and linking to Twitter

16:30 Heather's Nuffield Farming Scholarship - Researching best agicultural practice

19:32 Heather's project - Development of Web 2.0 and Social Media and Application to Farming and Rural Business

21:57 Initial research findings and opportunities for rural communities

25:54 Personal choices and opportunities afforded by social media

29:18 Transparency of industry, consumer and society - how we are seen by others and our reputation.

34:20 Precis of report and initial findings and recommendations - Connections and relationships not about tools and the internet

36:31 What should farmers and rural business start out to do in the adoption of social media

42:44 Tips regarding opportunities for web presence for farmers and relationship with their customers

49:28 Show ends

Resources For The Show

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?
or copy the address in the field below to your podcast software:

Podcast Sisters 53 - Facebook Groups and Facebook Ads

This week's Podcast Sisters Podcast, we discuss discuss how to use Facebook Groups and Facebook ads to build community and increase sales.

Show Notes

00:00 Introduction

02:00 Del.icio.us - Tagging and privacy

07:34 Facebook Communities case study Wiggly Wigglers

08:25 Groups, pages and profiles in Facebook

11:29 Setting up a Group; promoting product

17:18 Tracking purchases

18:26 Discussion boards to understand your customer and for stock list planning; understanding customers needs and customer support

23:00 Building your group

26:19 Setting up ads to benefit from viral marketing

29:44 Facebook groups as a focus group and how to engage members

33:36 Setting up your ads

36:19 Paying for clicks versus paying for views

37:50 Maintaining momentum

37:50 Conclusion

We'd love to hear from you - what thoughts, feedback or suggestions do you have for future content? Or perhaps you have suggestions for subjects you would like us to cover?

You can post your comments here or mouse on over to our Podcast Sisters Friend Feed room.

Or you can join us over at the Podcast Sisters Facebook group to discuss this week's show.

You can also send us an email perhaps attaching an audio file with your comments to podcast.sisters(at)googlemail.com.

REMEMBER SUBSCRIPTION TO THE PODCAST SISTERS IS FREE! 

1) To listen now on line without any downloads then click here and press the play button

2) Or to subscribe in iTunes      

3) Or if you use a different podcatcher then here are the feed details:

What's this?
or copy the address in the field below to your podcast software:

PutPlace For Digital Media Peace Of Mind

As we increasingly create and save more and more information it becomes challenging to keep track of files as we talked about on this week's Podcast Sisters podcast where we were talking about the tools we use to bookmark information. 

That's where the new service Putplace becomes really valuable. 

At PutPlace you can store your files and access them wherever you are. 

PutPlace is currently in Beta and you can therefore use the service free of charge for up to 2GB of space - when the service opens up fully there will be an annual subscription fee based on the amount of data PutPlace handles for you. 

And if you have ever had a disaster losing your digital files, PutPlace wants to know about it - send them a photo of your digital despair and you're in with a chance to win an annual subscription to PutPlace for 100 GB of data and US$200 USD Amazon gift certificate.

Five finalists will be selected by the PutPlace team and the voting will then be open to the public. The contest runs between 1 and 31 July 2008 and winners will be announced on 15 August 2008. So go on take a snap of your despair and enter into the PutPlace pull a face competition today.

Oh and did I mention - PutPlace is an Irish start up - over at PodCamp Ireland we are very proud of CEO Joe Drumgoole.

Twitter Hall Of Fame

As you know, you'll find Anna and I on Twitter.

I've seen a steady increase of entrepreneurs, media companies and corporates start to join the Twitter community over the recent months.

Twitter has become a place to research, build friendships and even promote your business. But I don't recommend jumping in to the Twitterverse without doing a little research first.

Yes you can microblog and each microblog post is only 140 characters maximum. But remember that each Tweet that you make is indexed in Google and will come up in Google searches and Google Alerts- so be careful what you Tweet.

As part of your research, why not take a look at this article from InsideCRM called the 'Twitter Hall of Shame' which shares 50 notable Tweets covering information from business to political Tweets, and from marriage proposals to wine tasting parties on Twitter.

And if you are on Twitter, don't be shy about connecting to Anna and I.

What stories do you have to share about the difference Twitter and microblogging has made to you?

Attribution: Thanks to Fiona King of InsideCRM for sharing the 'Twitter Hall of Shame' article with me.

Join The Podcast Sisters In Conversation At Friend Feed

Have you found your friends on FriendFeed yet?

I use FriendFeed as a place to syndicate all my feeds from my blogs, and profiles on Facebook, Flickr, LinkedIn, Twitter and other social media sites. In fact there are 41 different services you can add to your profile on FriendFeed.

You can find friends on FriendFeed to and subscribe to their feeds. Take a look at my profile as an example.

A recent development is the establishing of rooms on FriendFeed. A room is like a mini FriendFeed for a particular subject or group of people. Everyone in your room can share information with each other and leave comments that only other people in your room can see.

You can create a room that is :

• Public - where anyone can access or join the room
• Semi-Public - where anyone can read or comment, but only admins can post
• Private - where only invited people can access this room - for example I am working on a project with some colleagues and we could create a room to share information just amongst ourselves.

You can also subscribe to the feed for a specific room so that you can keep up to date with the conversation there rather than having to visit the room each day.

So today I have set up a room for The Podcast Sisters - yes we have a group on Facebook and you can connect with us through email and by posting a message here at the blog.

However with the adoption of FriendFeed increasing, I thought it might be a great time to create our own room where we can congregate and share our thoughts, feedback, ideas and questions about our journey in the world of web 2.0.

So why not join us over at FriendFeed - all you need do is register for a free account then subscribe to The Podcast Sisters room and join the conversation. I hope we see you there soon.

And if you are interested in all things to do with social media in Ireland, why not join the Social Media Ireland room I've just set up - it's a place where I hope we will be sharing best practice case studies, ideas for integrating and implementing social media strategies into your marketing and communications plan, and asking questions of other social media evangelists and enthusiasts in Ireland.

Free Teleseminar 12 May 2008: Social Media For Solopreneurs

I'm afraid it's been a bit quiet over here on The Podcast Sisters recently as Anna and Heather have been travelling and then Anna has been ill.

If you are missing our voices and views about social media, then you might want to hop on my call this week for Biz Growth Live, where I am in conversation with Peggy Murrah and Chris Muccio about social media for solopreneurs and how it can help you attract more clients.

You can find out more about the call which is a FREE teleseminar masterclass taking place at 1pm ET/6pm Ireland and the UK on Monday 12 May 2008 here.

If you already receive my newsletter you will have the details of the call in number so you don't need to register again.

Hope to hear you on the call soon.

BBC Blog Network

I am always amazed that the BBC is at the forefront of social media, journalism and media. The BBC has always been a corporation that has been seen as large monolith however they have just launched the BBC Blog Network.

I love this personally as my personal interest in world news, internet and politics are all covered. It will be interesting to see if the blogs start linking out to the blogosphere or if they remain a medium of news delivery...but another example of how businesses are starting to see the value of blogging.