This week's Podcast Sisters Podcast, we discuss traditional offline and online marketing tools and tips.
Krishna and Heather share some of the online and offline marketing strategies they use in their business.
SHOW NOTES
00:00 Traditional Marketing Tools and Tips
05:55 Offline tools and integration with online tools
10:02 Basics of your traditional business card - tips to build your brand
13:25 What to include and exclude on your card
16:32 Maximising impact with Moo .com cards
18:03 Attracting attention from journalists
22:43 Radio stations and journalists
24:13 Traditional versus new media advertising - emerging trends
30:20 Word of Mouth Marketing - Networks, influencers, how to create adoring fans for your brand
35:22 Examples of how to raise brand awareness without a large marketing budget
42:10 Show ends
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