This week's Podcast Sisters Podcast, Krishna and Heather discuss Heather's learnings from her time studying for her Nuffield Scholarship which is exploring the opportunity for the adoption of Web 2.0 and Social Media in rural businesses and farming communities
Show Notes
00:00 Introduction - Reader's questions
02:36 Issue with Facebook virus
07:29 Twitter issues - use of Auto Follow
08:54 Using Twitterific (Mac) and Twhirl (PC)
10:52 Social media and using a preferred method of contact
13:31 Blip.fm music channels and linking to Twitter
16:30 Heather's Nuffield Farming Scholarship - Researching best agicultural practice
19:32 Heather's project - Development of Web 2.0 and Social Media and Application to Farming and Rural Business
21:57 Initial research findings and opportunities for rural communities
25:54 Personal choices and opportunities afforded by social media
29:18 Transparency of industry, consumer and society - how we are seen by others and our reputation.
34:20 Precis of report and initial findings and recommendations - Connections and relationships not about tools and the internet
36:31 What should farmers and rural business start out to do in the adoption of social media
42:44 Tips regarding opportunities for web presence for farmers and relationship with their customers
49:28 Show ends
Resources For The Show
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