This week's Podcast Sisters Podcast, we discuss discuss how to use Facebook Groups and Facebook ads to build community and increase sales.
Show Notes
00:00 Introduction
02:00 Del.icio.us - Tagging and privacy
07:34 Facebook Communities case study Wiggly Wigglers
08:25 Groups, pages and profiles in Facebook
11:29 Setting up a Group; promoting product
17:18 Tracking purchases
18:26 Discussion boards to understand your customer and for stock list planning; understanding customers needs and customer support
23:00 Building your group
26:19 Setting up ads to benefit from viral marketing
29:44 Facebook groups as a focus group and how to engage members
33:36 Setting up your ads
36:19 Paying for clicks versus paying for views
37:50 Maintaining momentum
37:50 Conclusion
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Great and inspirational stuff!
Posted by: ClubPenguin | June 19, 2010 at 02:52 AM