I was asked today about where a small business should start on social media. They had loads of great ideas - seriously great ideas - but had spent the last few week thinking about how to start.......my advice
Just start....
The best part of social media is that you can test ideas, you can fail fast and move on, evolve and develop.
Social media can be overwhelming but often it is overwhelming when you look at the whole.....choose one area that you feel passionate about, that makes sense for what you are trying to achieve with your company. One thing that I did early doors was try things with my personal name or a name that people could not link to my company...that way I could test it out with low risk.
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