I think this is the question that I get asked most often. The answer for me is a blog..however, that is the right answer only if you see the power of blogging, that you feel comfortable with
- Building a readership over time - it is not a short term fix.
- Investing time in writing valuable content
- What your brand personality is and what you want to convey as your company's personality.
To help you decide there is a great article over at Problogger Tips to help you decide whether blogging is the right direction for your small business and internet marketing efforts.
I agree with you that I would start a blog instead of a regular website. It's way more fun and I think it's a lot easier to drive traffic to it.
... but as you wrote, it's not a short term fix.
Posted by: Jens P. Berget | March 30, 2008 at 07:08 PM