Anyone think that podcasts are for the young ?
Well, check out eMarketer which has some great insights into the podcasting audience.
The largest age group is the 25-34 group and it is a very close split between male and female.
The article shares other information about who has listened to a podcast during the last 30 days and also splits around household income.
I do believe that people are starting to realise the power of podcasting, the ability to personalise what you listen to, where you listen and even how to listen to the podcasts.
I think the next 12 months are going to be really interesting as most people are expecting podcasting to grow, especially in terms of advertising investment.
If you have a thought about podcasting then check out some of our shows of our thoughts on interviewing for podcasts, podcasting for profit, future of podcasting, podcasting and small business, creating your first podcast and even the mistakes we have made!
Comments