I have had a Skypephone on trial from 3mobilebuzz who used social media to connect with me. I had problems with Virgin, blogged about it in terms of how brands can lose value and they saw the chance to create value in my life by solving my issue...good stuff!
I have loved the Skypephone and can read my plus and minus review over at my blog The Engaging Brand but I have just seen that they are running a competition to win a Skypephone...
"All you need to do is tell us why you want a 3 Skypehone, simple right? There is one major requirement though… Your reason for wanting one must be expressed in a linkable format; that is the bottom line, we must be able to link to it."
Now what I love about this is that they connected through social media by solving a problem for me, they are now using a competition which creates value to you, to get their message around. So if you want the chance to win...hop over.
P.S Interestingly, am I sending you over because I had a trial...no, because the prize has value, that I like the product, that I like the way they have dealt with me and because it is a good example of how to use social media as part of an engagement plan.
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