This week's free audio show is now available (remember subscribe free of charge and new shows will come automatically to your computer, just follow instructions at the end of the post) and sees all 3 of the Sisters and talking (and even disagreeing at times!) about the new concept of Social Objects. Here are links to the references we make in today's show
5 Principles of Social Objects
Hugh Macleod on Social Objects
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Great Podcast. Thanks for the kind words.
Yeah.... Gallo's market share is 2% in this country. About the same in the USA, I believe.
The store last Christmas was indeed Thresher's. £15million in extra sales.
Happy to talk further, if you want.
Stormhoek Budget was around £25-30K, yep.
Best
Hugh MacLeod
Posted by: hugh macleod | November 26, 2007 at 05:07 PM
Phew, remembered roughly about right from PSKF this year... thanks for confirming the facts. I also remember another thing you said which I think is really relevant to this ..."if you wanna have a cool product, you gotta do cool sh**!"
Why study marketing, just remember that quote :)
Posted by: Anna Farmery | November 26, 2007 at 05:23 PM