Last weekend I was at Podcamp Boston and I thought I would share some reflections/phrases/questions that I have jotted down during my trip
- When it comes to your blog or podcast....if you didn't produce the show, would you subscribe to it, worth asking yourself the question!
- "Your brand isn't what you say it is, it is what Google says it is" Chris Anderson
- 5 measurementsto think about: - Audience, Engagement, Loyalty, Influence and Action. Will post more on this area next week.
- Links are about trust, links is at the heart of the web, therefore the web is about trust.
- It is not about frequency it is about quality.
- Keep exploring, when you started out you were energised by the newness...to stop fading...keep exploring, keep trying something new
Some quick notes that I made in various sessions and I will share more over the next few days. Heather and I also managed to record a couple of interviews whilst we were there, with people who are living and breathing social media in their business lives...so watch out for some wonderful insights over the next couple of weeks.


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