Surprised our podcast sister Heather Gorringe has not written about this on here maybe she is shy after all! Or maybe it is a test to see if we read her blog :)
I am a member of her Wiggly Wigglers facebook group and received an interesting message from her...
"As you may well of noticed that old Wiggly company is pretty keen on
Social Media, and Blogging, and Podcasting, and Twittering, and
wotnotiness.
Well, - me dears this ol farm in rural
Herefordshire now wants to be the first to put together a conventional
paper catalogue using Social Media!
What does that all mean?
We want YOU to get involved, write articles, send in photos and
drawings, design product if you are in the mood, and we will use these
articles and items in our catalogue and on our website."
Interesting.....creating a catalogue and website with the customers for the customers. What I think will be interesting is the take up level. I would be surprised if the customers don't participate...why? Because they know this is not a marketing trick, or a stunt. They know that their work will be used because of Heather's belief in the power of the community..in essence they trust in the brand. They feel part of a community via the blog, via the facebook group they feel part of Wiggly Wigglers.
This shows the power of Web 2.0 - this would have been extremely difficult to do without the social media tools. Hopefully she will share the results...Heather let us know what happens
If you want to be part of the initiative then here are more details.
I thank you for the plug dear Anna...
I think this is a really exciting project as I think communities want to know a bit about their fellow enthusiasts. Part of this project is a little bit about the person who is actually sending in the article or review and a plug for their website, their blog, their cause or their charity - even their business. The idea behind this is that not only will Wiggly Wigglers benefit but also the contributer will have a chance to influence the community - offline as well as online! We'll see what happens!
Posted by: Heather Gorringe | November 22, 2007 at 02:21 PM
Would love you to blog about the progress...quick updates as this could be something that we can all learn from...although a plug(!) I wrote about it as it is an interesting experiment, interesting to see how the catalogue improves the offering...well done on trying something new!
Posted by: Anna Farmery | November 23, 2007 at 01:51 PM