Surprised our podcast sister Heather Gorringe has not written about this on here maybe she is shy after all! Or maybe it is a test to see if we read her blog :)
I am a member of her Wiggly Wigglers facebook group and received an interesting message from her...
"As you may well of noticed that old Wiggly company is pretty keen on
Social Media, and Blogging, and Podcasting, and Twittering, and
Well, - me dears this ol farm in rural Herefordshire now wants to be the first to put together a conventional paper catalogue using Social Media!
What does that all mean? We want YOU to get involved, write articles, send in photos and drawings, design product if you are in the mood, and we will use these articles and items in our catalogue and on our website."
Interesting.....creating a catalogue and website with the customers for the customers. What I think will be interesting is the take up level. I would be surprised if the customers don't participate...why? Because they know this is not a marketing trick, or a stunt. They know that their work will be used because of Heather's belief in the power of the community..in essence they trust in the brand. They feel part of a community via the blog, via the facebook group they feel part of Wiggly Wigglers.
This shows the power of Web 2.0 - this would have been extremely difficult to do without the social media tools. Hopefully she will share the results...Heather let us know what happens
If you want to be part of the initiative then here are more details.