On this weeks show, Anna and I talk about repackaging your content from your business blog to create e-books, books and CD's.
One of the suggestions we covered was taking your most popular blog posts and articles and creating a book using Blurb.
But what if you have just started your blog and you do not have many articles that together would make a great information product?
Well why not take the lead from Rory Sheehan? Rory approached a number of authors of articles related to sales and marketing and asked for their permission to include their articles in a book called "The Magic of Sales and Marketing Revealed".
All the authors were allowed to retain copyright to their article and Rory has included links to their websites. So everyone wins - Rory positions himself as an expert with a book, the authors have another outlet for their thought leadership and readers get access to great information.
And the resultant book is free - you can access your copy here.
Do listen to this weeks show when it is posted as we cover lots of ideas. And if you would like further guidance about creating your information product empire, it is not too late to join me for my series of free teleseminars which is a preview for my forthcoming live event "A Passion for Products".
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