There is a current trend on the web for business leaders to make themselves and their businesses more accessible and real. That is one of the reasons that podcasting and video podcasting is becoming popular as they enable to to connect to the people behind the company.
As we have covered in the show podcasting is becoming ever more accessible and you can even create a podcast over your phone.
However that does not mean that we should take less time and attention over editing our podcast.
Just yesterday I was directed to a recording of a teleseminar which had been held with three business leaders I really trust and respect - it was a preview of an upcoming programme they are leading and as it's in the US and I won't be able to attend it I thought I would listen to the preview call.
The problem was that the person hosting the call had put the content on the web but without editing their general chit chat at the begining of the call.
You might say that's great you get a chance to hear what is going on behind the scenes. The impact to me however was that I found it detracted from why I had gone over to listen to them. They were talking about who had mailed the invitation to their list, the links of the the website and what wasn't working etc etc.
Now some people might think that is wonderful, but frankly if you are looking to make a great impression with your potential clients I highly recommend editing that out. After all, on TV other than the Friday Night With Jonathan Ross Show, you never see the experts in the green room - and on Jonathan's show the guests are well aware that they will be caught on camera at any time. They probably have a green room for the green room!
So take a little time to edit the begining and end of your podcast - you can be sure that it will reflect a much more professional personal brand. But do let the authentic you come across in the main body of your podcast.
Oh and when looking for links for this post, I find Jonathan's has his own podcast too.
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