I often get asked, podcasts are just for technical companies. Well here is a list of companies that are podcasting, that are using podcasts as part of their brand strategy. This list was taken from a presentation by Neville Hobson, at the Podcamp UK event.
Disney
Amazon
Coca Cola
BBC
St Johns Ambulance
West Midlands Police
Speedo
McDonalds
Nasa
HSBC
Deloittes
Virgin Airways
Penguin Books
If podcasting was not a legitimate marketing communication tool - why have these and many others invested the time? Podcasting is not for all, it is not something you should do because everybody else is doing it....but as part of a marketing plan podcasting can play an important part. If you are producing a podcast, no matter the size of company or the industry let us know so that we can listen and promote.
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