I have updated The Podcast Sisters bookstore with 6 more books that are worth taking a look at...
The Long Tail which is a great read to understand sales revenue
The World is Flat which is looks at how the business world has changed and how globalisation has changed the business rules.
3 Books on Podcasting:- Business Podcasting, How to Everything with Podcasting and Podcasting for Profit.
New Rules of Marketing and PR (I interview David Meerman Scott on The Engaging Brand podcast for a quick insight into his ideas). This book helps you understand how marketing has changed from selling the product to joining the conversation.
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