Making money through podcasting

Though we have not had this question from any of our Podcast Sisters community as yet, I know I often get asked questions about how you can make money through podcasting.

If you are using podcasting in your business, one of the key reasons that many business leaders invest in podcasting is to build a community and engage with specific stakeholder groups from clients to employees.

We can refer to products and services in our podcasts so that we encourage people to purchase and invest in them.

We can also look at sponsorship deals where people will pay you for sponsoring segments, again promoting their brand to your podcast listeners.

It all depends on the strategy you want to follow and what is appropriate and on-brand for your business.

I was interested to read about a different take on how to profit from podcasting today from Mike Southon of Beermat fame.

Mike offers his Beermat community access to podcasts with people he interviews - you can subscribe to get the shortened versions on his website if you are not a member of his Beermat club.

Mike has been building the Beermat brand and has a strategic alliance with The Daily Telegraph in the UK so his podcasts also available on their website.

The opportunity he is now exploring is offering to interview other people for podcasts that they can post on their own site. He is offering to do an interview for an hour in your office or in a London studio and then his podcast production company will edit the audio and create:

• A ten-minute ‘Beermat podcast
• A 30-minute podcast
• A transcript of the podcast
• access to ‘Podcasting on a Beermat’, how to make the most of your interviews.

And the cost of your investment for this would be £1,490 + VAT (approx US$3000 plus VAT).

I wonder if Leesa Barnes has other examples such as this in her new book "Podcasting for Profit"? I hope I get the chance to ask her if she agrees to be interviewed on "The Podcast Sisters". Only one thing Leesa - we don't pay our guests US$3000 or even US$3. We will buy you a coffee the next time we see you though!

Comments

[Leesa Barnes]

Interesting case study. I would put him into the consulting category. There are a number of podcasters consulting for hire, but not alot. My frustration is that too many don't ask for money when setting up someone else's podcast simply because "it's fun to do." It's these individuals that dilute the market and lessen people's respect of a podcaster's knowledge and skill set. I trust this will change soon.