... was the question a journalist asked me today. Karen Coleman is a friend who has a radio show on Newstalk, one of the national radio shows in Ireland and I was speaking to her about whether she would like to join us at PodCamp Ireland next week as I know she had expressed an interest some time ago to start podcasting and blogging.
Like many people in business, they often think about how they can spend time creating a podcast which then turns into immediate profit. Karen was concerned that podcasting would not be a financially interesting option for her.
How to monetise and profit from podcasting is a conversation that Paul Colligan and I have had a number of times and Paul is great at getting you to think about developing a strategy for your podcast.
If you are in a situation where you are just getting started podcasting, if you do not have a specific brand or great reputation with a solid following (ideally having build your list) then to be frank, it's highly unlikely that you will be able to monetise your podcast immediately. Podcasting however, just as blogging, is a great way to build your reputation, express your expertise and build your personal brand, from which many opportunties will flow as we have covered on recent shows.
This week I had the opportunity to speak to Leesa Barnes, who I first got to know of via my good friend Andy Wibbels when Leesa was a coach. Leesa is now an author - her new book "Podcasting for Profit" will be formally launched next week and we recorded a podcast for The PodCast Sisters - we'll broadcast it when I'm here left on my own and Heather and Anna are off on their foreign tour!
We had a great conversation and covered a lot of great tips and strategies about profitable podcasting.
However if you can not wait for the show, you can mouse over to get a couple of chapters of Leesa's book and if you do so before the 25 September 2007, she will invite you to a live 75 minute teleclass about podcasting for profit. Leesa has declared the 25 September podcasting for profit day so if you are wondering how you can take your podcast to the next level, do make sure you join her.
Can't wait to hear the interview and congratulations to Leesa on the book. I agree with you Krishna, it is an often asked question by people. As you know I always like to add..creating profit is not just about selling your podcast, it is also about reducing marketing and PR costs. Looking forward to hearing the show.
Posted by: Anna Farmery | September 22, 2007 at 11:58 AM
Thanks Anna for the kudos. And thank you Krishna for asking me the intelligent questions so I can look and sound like I'm intelligent as well. I hope to hear of even more monetization success stories after people read the book.
Posted by: Leesa Barnes | September 23, 2007 at 03:37 PM