How Business is Using Social Media

Valeria Maltoni is one of my favourite bloggers, she always inspires me to think about marketing and how the world is changing. She has a wonderful post called B-to-B More Likely to Spend on New Media than B-to-C.

In many ways this does not make sense, after all social media is all about conversation, giving the power to the consumer and individualisation. I am wondering why B2B is spending more than B2C, here are some initial thoughts

• Is it because technology companies have driven the growth?
• Is it because many B2C companies have more invested in their websites therefore less eager to change?
• Is it because many smaller companies fall into B2C and therefore do more for themselves rather than spending money in this area?
• Is it because businesses have internet connection whereas many consumers do not have broadband or even internet connection?

Have you any thoughts....or is it just a time lag?

Comments

[Kevin McIntosh]

I would say it may be due to the fact that B2B is usually able to reap a faster ROI, due to factors like the average lifetime value of a customer.