This week's audio show is all about how podcasting has helped one small business. It is a practical case study of Wiggly Wigglers that explains how they put the show together, how they have switched their traditional advertising money to podcasting and also the bottom line effect on profit. We also hear from a listener -Kate from a company called Floozy - who was inspired by The Podcast Sisters to start blogging and how she is using it to build customer loyalty.
Here are the links to the resources that we mention
Wiggly Wigglers
Floozy Blog
Pods and Blogs
Podcamp Uk
Podcamp Ireland
UKPA
Dean Whitbread
Blubrry - a community for podcasters
Come and join us over at the Podcast Sisters Facebook group to discuss tonights shows and also ideas for the future. Remember get your questions into us at podcast.sisters@googlemail.com
If you want to know more about us here are our profiles and the groups that we have for our companies
Anna Farmery
Heather Gorringe
Krishna De
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I've just been listening to Heather's "grilling" on how podcasting has changed and benefited her business! Another inspirational show.
I'll let you know when Floozy takes the next leap from blogging to podcasting!
Anna- I feel honoured to be an adopted sister & really don't mind being the Floozy of the family!!!!!!
Posted by: Kate Coote | July 20, 2007 at 03:57 AM