ThePodcastSisters

Show # 012 - Marketing via Teleseminars

This week's audio show is all about Teleseminars and how business is using it as part of their marketing plan. Krishna talks us through the how and why you can use teleseminars as part of your marketing strategy. If you want to contact Krishna to talk more about teleseminars then e-mail her. Krishna will post more about teleseminars this week at The Podcast Sisters - so watch out for more marketing tips.

Here are the links to the resources that we mention

Podcast Awards 2007 - Votes for The Engaging Brand will be hugely appreciated!

The Podcast Sisters Facebook Group
Podcamp Uk
Podcamp Ireland
The Webpitch
Jean Tennant
Downshiftingpath by Anne Howe

Blubrry - a community for podcasters

Come and join us over at the  Podcast Sisters Facebook group to discuss tonight's shows and also ideas for future shows that will deliver value to YOU. Remember get your questions into us at podcast.sisters@googlemail.com.

If you want to know more about us here are our profiles and the groups that we have for our companies
Anna Farmery
Heather Gorringe
Krishna De

 

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Myspace or Facebook - which one to choose?

If you have been joining us for our recent podcasts you will know we have been exploring new social networking tools such as Facebook and Twitter.

I recently wrote an article titled "Which Social Networking Site Should You Use?" and proposed that given that many of these networks are available at no cost, I take the approach that why not ensure that you build a profile to reflect your personal brand on-line in all the different online communities, so that if someone looks for you they will be sure to find you.

Today I was reading an interesting article that covered MySpace and Facebook and did an analysis on them both. If you listened to our recent podcast about Facebook you will know that we are fast becoming fans of Facebook and you will see that the author of the article, Mark Sullivan, is also predicting that Facebook will be king.

What do you think? If you are on Facebook already, be sure to introduce yourself as a friend of the PodCast Sisters won't you?

PodCamp Ireland organisers collaborate through Jaiku

As we have been talking about social networking on The Podcast Sisters recently, I thought I would check in with you on whether you have joined any of the new social networks we have been talking about?

What would encourage you to join a social network?

Now some of us are really into high tech and would be at the bleeding edge of Web 2.0 tools.

Some of may be at the leading edge and some of us may be training behind and that is just OK.

Just like networking off-line, we often join an on-line social network as our high tech friends invite and encourage us to do so.

This week, we have been meeting to plan the first ever PodCamp Ireland event - I am definately the non techy amongst the PodCamp Irish team of Bernie, Conn, Ken and Brian!

PodCamp Ireland is a no-cost conference about social  and going to be taking place on the 29 September 2007 in kilkenny, Ireland.

For us to keep in contact, we are using Jaiku - a social network similar to Twitter (we covered Twitter on the Podcast Sisters Show 8 - what is Twitter?)

Bernie has set up a podcamp channel that you will find at #podcamp on Jaiku. We will be posting our updates through Jaiku, so we get them in real time in email or on our mobile phones for free. If you want to find out what's happening with the planning of PodCamp Ireland, why not head over to Jaiku and sign up today - and remember this is a no cost tool.

You can even take the HTML code and add it to your blog as I have done on Talking Coaching and Todays Women in Business.

Another thing about Twitter and Jaiku is that they both show up in Google - take a look for example just by putting "podcamp Ireland" into Google and you will see the Jaiku podcamp channel show-up on the front page.

This is great for building your personal brand on-line but do take care in managing your digital footprint! Remember when you are in Google you are in Google - and it can happen very fast, so be careful what you write. For example, I posted an article today on Todays Women in Business and it showed up in Google alerts in less than 30 minutes.

So who would you like to encourage to join you in a social network - friends, family, colleagues, clients?

Why not try out what you are learning about social networking and set up your own community and then invite others ? And if you do so, make sure you let us know here what social media tool you are trying out and your learnings and experience.

Tagging a Podcast

I often get asked about whether I use the tags within the audacity program. The answer is not really as it isn't the best tool out there. Of course you need the lame encoder, which you download with Audacity but I don’t use the tagging as it doesn’t allow you to add images and further information.

Instead I use the MP3 Tag tool which I find to be great in adding information to your file. If you need help in understanding the idea of tags or RSS feeds there is a great tutorial by Franklin McMahon which takes you through all the steps. The tutorial is in 3 stages - creating the mp3 file, the RSS feed and the submission.

Blogs for Entrepreneurs

I was delighted that my main blog The Engaging Brand was named in the list of 100 Daily Must Reads for Entrepreneurs. After reading through the post I thought it would be great to share this list with you all as it has highlighted blogs in all different areas from porductivity to venture capital, from  marketing to small business. If you are new to the area of blogs and want to find some great reads this is a superb resource.

Show # 011 - What is Second Life?

This week's audio show is all about Second Life and how business is using it as part of their marketing plan. We discuss how people are using both to make money and also as part of their brand building program.

Here are the links to the resources that we mention

The Podcast Sisters Facebook Group
Second Life
GotoMeeting
Crayon    A marketing company based in Second Life
Podcamp Uk
Podcamp Ireland
C C Chapman
Hobson and Holtz Report

Blubrry - a community for podcasters

Come and join us over at the  Podcast Sisters Facebook group to discuss tonights shows and also ideas for the future. Remember get your questions into us at podcast.sisters@googlemail.com

If you want to know more about us here are our profiles and the groups that we have for our companies
Anna Farmery
Heather Gorringe
Krishna De

To subscribe in iTunes      

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Using a Wiki as part of Your Marketing Plan

Over at Blog Bites Man there is an interesting article on 15 ways to use a wiki as part of your marketing plan

1. Create a style guide
2. As a way to distribute your vector artwork
3. An extranet for your ad agency to exchange content, share comps, and final deliverables
4. Collaborate on website content with peers
5. Create a press page
   
6. Write press releases collaboratively
7. Document your processes
8. Plan an event: all the details such as time, location, staffing, shipping, URLs, contact information, etc.
9. Report the results of your ad campaigns
10. Document every iteration you make on your Google Adwords campaigns so you can go back to them later and reverse your changes or understand why your campaign performed how it did
11. Create a reseller partner wiki
12. Jot down your ideas, collect your thoughts, write up a brilliant marketing strategy
13. Share information about your competitors, their pricing, URLs, their strengths and weaknesses
14. Distribute marketing materials to your sales team
15. Review, comment on, and contribute to your co-workers’ work on the wiki

Small Business and Web 2.0

I help companies who want to understand how they can use Web 2.0 as part of their marketing campaigns. For me it is a no brainer - why would you at least not have a go at "joining the conversation" on Web 2.0 when there is little or no investment needed. As I was putting a presentation together today, I came across this quote on AdAge which i thought summed it all up

"Advertising is the price of being boring"

5 Simple Ways of Storing Your Files Online

If you are like me and work from home with no big IT server back up then here is a post that will help you.....5 Simple Ways to Store Your Files Online.

I backup both my computers daily but I still always fear the loss of key business data. I remember getting burgled once and losing even my well hidden external drive!

Backing up data is annoying, it is time consuming, but trust me it is so much better getting into that regular routine, than waking up one day with the reality of losing all you contacts and work.

Show # 010 - Podcasting for Small Business

This week's audio show is all about how podcasting has helped one small business. It is a practical case study of Wiggly Wigglers that explains how they put the show together, how they have switched their traditional advertising money to podcasting and also the bottom line effect on profit. We also hear from a listener -Kate from a company called Floozy -  who was inspired by The Podcast Sisters to start blogging and how she is using it to build customer loyalty.

Here are the links to the resources that we mention

Wiggly Wigglers
Floozy Blog
Pods and Blogs
Podcamp Uk
Podcamp Ireland
UKPA
Dean Whitbread

Blubrry - a community for podcasters

Come and join us over at the  Podcast Sisters Facebook group to discuss tonights shows and also ideas for the future. Remember get your questions into us at podcast.sisters@googlemail.com

If you want to know more about us here are our profiles and the groups that we have for our companies
Anna Farmery
Heather Gorringe
Krishna De

To subscribe in iTunes      

What's this?
or copy the address in the field below to your podcast software: