I am so excited! Arriving back late last night from a the BT Small Business Show, where I was speaking on the subject of "Marketing on a Shoestring Budget" (and of course I covered the subject of business blogging) there was a parcel awaiting for me.
The parcel was from Anna and she had sent me a book she highly recommends - "Emotional Capital" by Kevin Thomson - all about capturing the hearts and minds of your people for business success.
Inside the envelope were our new "Podcast Sisters" business cards.
Actually they are no regular business cards but really cool Moo cards.
Here are 6 reasons why I love our new business cards. Because they:
- are branded - we have included the graphic of our corporate identity. The beauty of Moo cards is that you can upload online your logo and photo's that you want to feature on your business card
- build our collective brand - yes while we have distinctive personal brands and corporate brands for our own businesses, these cards position us as the co-founders of "The Podcast Sisters" as the cards include all of our names
- stand out from the crowd - Moo cards are very distinctive in their size so if you are mixing with people who have the usual style of business card, even the shape and size of the cards will be a talking point so you can be sure you will have someting to talk about at your next networking meeting
- have a call to action - it is clear what "The Podcast Sisters" are all about when you read our business card. Remember people may put your card away and then come back to it some time later. If you are not clear about what who you serve and why people would want to check out your website or give you a call, the greater your chances are that you business card will end up in file 13(the trash can)
- enable people to contact us - we have included two key points of contact - our web address and our email address. So many times I see business cards without these key details. Instead people often put just their phone number on their business card. Remember, not everyone will want to make that call to you; your website information enables potential clients to check you out online before commiting to that next step of calling you
- are cost effective - Moo cards look distinctive but are great value as the Mini Moo Cards are just U$19.99 / €14.99 / GB£9.99 for 100 cards which arrive in a lovely sturdy box.
So now when we are speaking at conferences or whie networking, we can sread the word of our online business through traditional offline marketing - with our new "Podcast Sisters" Moo cards.
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