On Friday I will be at the Women's Business Blogging Conference in Leicester. I am really looking forward to the event and will be leading a session at the end of the day about how to take what you have learned during the conference and creating an action plan for when you arrive back at work.
In advance I would say that the common mistakes people make when trying to bring blogging into organizations are
- Not making the case - remember you are full of ideas after a conference but the people around you have not had that insight!
- Not addressing the areas of concerns. People fear the unknown so spend time to explain, to have the conversations, to reduce the fears. This is natural.
- Not answering the "What's in it for me?" question for the individuals within the business.
- Not thinking about how to train people how to use the new tools.
- Not involving people in the launch. For example, why not get the bloggers to draft the blogging boundaries? Why not train people to train others as part of their development plan.
Looking forward to working with everyone on how to create an exciting buzz within the business about blogging, in order to create a successful blogging platform. Should be a great conversation.
If you will be there, let me know so that we can meet up and hopefully learn a few tips from each other.
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